Yes, for brands where AI search visibility is strategically important. AI answer engines (ChatGPT, Claude, Perplexity, Google AI Overviews) now answer a growing share of commercial queries directly. Brands cited by these engines capture the visibility and trust. Brands not cited are invisible. AEO is the practice that determines which side of that divide a brand sits on.
B2B SaaS, professional services, agencies, software tools, financial services, healthcare and any category where users research before purchase. These categories see disproportionate ChatGPT and Perplexity usage during evaluation.
Pure transactional e-commerce with established brand awareness. Local services where Google Maps still dominates. Some impulse-purchase categories. Even here, AEO is becoming more relevant as AI Overviews expand.
Run the free Readiness Check to see where you sit. Track your brand's share of voice in ChatGPT and Perplexity for your top commercial queries. If you have less than 10 percent SOV, AEO investment will move the number measurably.
Run the free 50-signal AI Agent Readiness Check or book a free scoping call.
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