Measure your ad performance instantly. Calculate Return on Ad Spend, profit margins, break-even points — and reverse-engineer the numbers you need to hit your targets.
Enter your revenue and ad spend to see your ROAS analysis.
Input the total revenue generated from your ad campaigns and the total amount you spent on advertising to get instant ROAS calculations.
Enable advanced mode to factor in cost of goods sold, other expenses and set a target ROAS for a complete profitability picture.
Use the reverse tab to work backwards — find the revenue you need from a given budget, or the maximum you can spend to hit your target ROAS.
What counts as a "good" ROAS varies significantly by industry, business model and margins. Here are typical benchmarks to help you gauge your performance.
| Industry | Average ROAS | Notes |
|---|---|---|
| E-commerce (General) | 4.0x | Varies widely by product margin and AOV |
| Fashion & Apparel | 3.5x | Higher return rates can erode true ROAS |
| SaaS / Software | 5.0x+ | High LTV makes even lower initial ROAS profitable |
| Lead Generation | 5.0x | Depends on close rate and average deal size |
| Real Estate | 8.0x+ | High transaction values drive strong ROAS |
| Healthcare | 3.0x | Regulated spend and longer decision cycles |
| Travel & Hospitality | 6.0x | Seasonal fluctuations impact benchmarks |
| Education | 4.5x | Strong LTV in subscription/course models |
Knowing your ROAS is the first step. Let our team of performance marketing experts help you optimise your ad campaigns, reduce wasted spend and scale what works.