Custom Software Development

Software That Solves
Your Actual Problem, Not a Generic One.

SaaS platforms, B2B systems, internal tooling, marketplaces and legacy modernisation. Built by senior engineers, hardened with proper tests and shipped with the same discipline as the products at Razorpay, Swiggy and CRED.

Senior engineers only Fixed-bid or dedicated squad IP fully transferred SOC 2 aligned
100+Products Shipped
9 yrsAvg Engineer Tenure
14Industries
97%On-time Delivery
What We Build

Six Common Shapes of Software We Ship

Most of what businesses actually need falls into one of these. Tell us which fits, or describe yours and we'll map it.

Multi-Tenant SaaS Platforms

From day one, with subscription billing, RBAC, white-label theming and per-tenant data isolation. Stripe and Razorpay integrations baked in.

  • Tenant-isolated schemas or row-level
  • Subscription billing & metered usage
  • Per-tenant theming & subdomains
  • Audit logs and admin god-mode

B2B Platforms & Marketplaces

Buyer, seller and admin sides with onboarding, KYC, listings, search, transactions, escrow and dispute workflows.

  • Three-sided onboarding flows
  • KYC, AML and verification
  • Escrow & settlement
  • Search, ranking & relevance

Internal Tools & Admin Panels

The unglamorous-but-critical software that lets your ops, support and finance teams stop living in Excel and CSV exports.

  • Internal CRM & CRM extensions
  • Ops dashboards & bulk actions
  • Workflow & approval engines
  • Custom reporting & exports

Legacy Modernisation

Strangler-fig migrations of legacy PHP, .NET and Java monoliths. We modernise without a big-bang rewrite that breaks the business.

  • Code & architecture audit
  • Strangler-fig migration plan
  • Data migration & reconciliation
  • Zero-downtime cutover

Data, Analytics & Reporting

BI dashboards, ETL pipelines, data warehouses and exec reporting. From "where do I find this number" to "decisions on a screen".

  • Postgres, ClickHouse, BigQuery
  • Dagster, Airflow ETL
  • Looker, Metabase, Superset
  • Exec-grade reporting

APIs & Integrations

REST and GraphQL APIs, webhooks, third-party integrations and developer portals. With docs your customers' developers actually read.

  • REST, GraphQL, gRPC
  • Webhooks & idempotency
  • OAuth 2.0 / OIDC
  • Auto-generated SDKs
The Stack

Modern, Boring, Production-Proven

We pick tools that have been quietly running at scale for a decade, not whatever launched on Hacker News last Tuesday. Boring is a feature.

Frontend

React Next.js Vue 3 Nuxt Svelte / SvelteKit TypeScript Tailwind Radix & shadcn/ui

Backend

Node.js Python (FastAPI, Django) Go Laravel Java Spring Boot .NET Core Ruby on Rails

Data & Infra

Postgres MySQL MongoDB Redis ClickHouse BigQuery AWS / GCP / Azure Kubernetes Terraform

Quality & Delivery

GitHub Actions Vitest & Jest Playwright & Cypress k6 load testing Sentry / Datadog Linear / Jira
Engineering Principles

Three Reasons Our Code Doesn't Become Tomorrow's Liability

Most agency code looks great in the demo and rots in 18 months. Ours is built so your in-house team can adopt it without re-writing.

Principle 01

Tests
Tests are part of the deliverable, not a "phase 2".
  • Unit tests on business logic
  • Integration tests on API contracts
  • End-to-end tests on critical user paths
  • Load test gate before every major release

Tested Code, Not Hope-Driven Development

We write tests as we write features. Not because it's noble, but because it's faster. When tests are present, a junior can change anything safely. When tests are absent, even seniors slow down to a crawl.

  • 70%+ coverage on business logic by default
  • Critical paths protected by end-to-end tests
  • Load tests run on every release candidate
  • Pre-merge gates: lint, type-check, unit, integration

Principle 02

Docs
If a junior cannot onboard in a week, the docs are broken.
  • Architecture decision records (ADRs)
  • README per service with "how to run locally"
  • Sequence diagrams for non-trivial flows
  • Public API docs auto-generated

Documentation Worth Reading

We don't write 80-page Word documents that nobody opens. We write short ADRs explaining why we picked Postgres over Mongo, a README per repo, sequence diagrams for the gnarly bits and auto-generated API docs.

  • One-line repo setup ( make dev )
  • ADRs explaining the "why" behind every big choice
  • Sequence diagrams for non-obvious flows
  • OpenAPI or GraphQL schemas as the source of truth

Principle 03

Observability
If you can't see it, you can't fix it.
  • Structured logging with trace IDs
  • Metrics on every service
  • Distributed tracing on slow paths
  • Alerting that wakes the right person

Observability Built In, Not Bolted On

Every service we ship has structured logs, metrics and tracing. So when a customer reports "the export was slow on Tuesday", you can answer with data, not vibes.

  • One trace ID flows through the whole request
  • Latency percentiles dashboards from day one
  • Error budgets and SLOs documented
  • On-call playbook for every alert
Project Deliverables

What's In Every Software Build

No surprises at handoff. You'll have every artefact below, named and dated.

Deliverable
Detail
When

Product Definition Doc

Goals, personas, scope, success metrics, non-goals. The one document everyone signs off before code.

Week 1

Architecture Doc & ADRs

System diagram, data model, security model, hosting topology. ADRs explain every big technical choice.

Week 2

Clickable Prototype

Figma flow you can click through for every persona, tested with users before development.

Week 3

Working Software, Bi-weekly

Demoable software every two weeks. Real, deployable, your data. No mock-ups disguised as features.

Bi-weekly

Source Code & CI/CD

In your org. Branch protections, code review required, CI pipeline running tests and security scans.

Day 1

Performance & Security Report

Load test results, dependency scans, OWASP Top 10 review, optional 3rd-party penetration test.

Pre-launch

Runbook & On-call Doc

How to deploy, how to rollback, what alerts mean, who to wake up at 3am.

Go-live

Handover Sessions

Recorded walkthroughs for your engineering, ops and product teams. No keys-under-the-mat moments.

Post-launch
Engagement

Three Ways to Start Building

Fastest to start

Discovery Sprint

2 weeks, fixed price

For founders and CTOs who want a clear plan before committing. Output: Product Definition, Architecture Doc, fixed-bid quote.

  • Two weeks, $4,800
  • Discovery workshops
  • System & data architecture
  • Clickable prototype on 1 critical flow
  • Fixed-bid quote for the full build
Book Discovery Sprint
For evolving products

Dedicated Squad

Monthly retainer

A full senior squad (PM, design, engineers, QA) embedded with your team. For products where the roadmap will keep moving.

  • 4 to 8 senior engineers
  • Two-week sprints, weekly demos
  • Your roadmap, our discipline
  • Direct Slack & daily standups
  • Scale up/down with 30-day notice
Hire a Squad
FAQ

Common Questions Before You Hire Us

Only seniors on client code. Our average engineer has 9 years of experience. We do hire juniors, but they pair on internal tooling, not client production code. You'll know the name and resume of every engineer on your project before sign-off.

Then we plug in. Staff augmentation, dedicated squad reporting to your PM, or a fixed-bid module that ships into your repo. We've worked under CTOs at YC-backed startups, NASSCOM members and listed companies. The integration model is your call.

Yes, and that's a contractual outcome. We use boring, popular stacks, follow community conventions, write tests and ADRs, and run a knowledge-transfer programme. We've handed off codebases to in-house teams 30+ times. None of them have come back asking us to "untangle" it.

Discovery sprint: flat $4,800 for 2 weeks. Fixed-bid MVP: $18,000 to $80,000 depending on scope. Dedicated squad: starts at $9,500/month for a small team, scales to $42,000/month for a full product squad. Staff augmentation: per-engineer, monthly. We send a written quote within 48 hours.

Yes, before discovery. Mutual NDA up front, then a Master Services Agreement that includes IP assignment, confidentiality, security clauses and (if applicable) a Data Processing Agreement aligned with GDPR or India's DPDP.

You choose: (a) full handover to your team with documented runbook and 30 days of hyper-care, (b) ongoing SLA-backed maintenance retainer, or (c) a continued squad for v1.1, v1.2 and so on. No lock-in.

Let's Build

Ship Software That Your Team Is
Actually Proud Of

Book a 30-minute scoping call. We'll tell you whether what you want is a 2-month build, a 6-month build, or a bad idea that should become a different product.

A real engineer picks up. No SDR-pipeline, no qualifying questions.