Long-form essays on the convergence of SEO and Answer Engine Optimization, the rise of AI Instructions pages, and the frontier agentic web standards being built right now.
MCP server cards, x402, OAuth Protected Resource, NLWeb, Web Bot Auth: the standards that will define the next decade of agent-to-website interaction. Less than 2 percent of sites support any of them today.
Read essay →Dedicated URLs containing canonical, citable brand information for AI agents. Early adopters report ChatGPT citing them within 48 hours. Less than 1 percent of sites have one.
Read essay →The technical foundations of both overlap by more than 70 percent. Brands running them as separate retainers pay twice for the same foundation.
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