Technical SEO

Internal Linking

Definition

Internal linking is the practice of linking between pages on the same site to distribute authority, guide crawlers and signal topical relationships. Strong internal linking creates topical clusters that both search engines and AI agents use to understand which pages are authoritative on which topics.

← Back to full glossary

Want help shipping AEO into your site?

Run the free 50-signal AI Agent Readiness Check or talk to our AEO team.

Score my site