Allow ClaudeBot in robots.txt, ship full schema markup (Organization, WebSite, Article, FAQPage), publish llms.txt and llms-full.txt, and publish an AI Instructions page footer-linked across the site. Claude is especially responsive to clean markdown sources, so brands that ship llms-full.txt typically see fast inclusion in Claude responses with browse enabled.
Clean structured content. Strong markdown alternatives. Explicit canonical sources (AI Instructions pages, llms-full.txt). Author attribution. Schema markup. Claude is comparatively aggressive about preferring high-trust structured sources over rendered HTML.
AI Instructions page is the highest-leverage single asset. llms.txt and llms-full.txt are foundational. Organization and Article schema are non-negotiable. ClaudeBot must be allowed in robots.txt.
Every AEO retainer covers Claude alongside ChatGPT, Perplexity and Google AI Overviews. The work is one. The AEO Agency page describes the full methodology.
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