AI visibility is the umbrella term for how often and how favorably a brand appears in AI-generated answers across ChatGPT, Claude, Perplexity, Google AI Overviews and other answer engines. It measures citation frequency, brand share of voice against competitors, sentiment and the accuracy of how the brand is described.
Three things: how often the brand is cited or mentioned, what share of voice the brand has against competitors in target topics, and what the AI says about the brand (sentiment, accuracy, distinguishing claims).
Through AEO. Strong technical foundations (schema, llms.txt, AI Instructions pages), entity work (Wikipedia, Wikidata), citation harvesting on third-party sites that LLMs sample, and answer-pattern content engineering. The work compounds across all the major answer engines.
Monitoring platforms like Profound and Otterly.AI sample prompts and report appearances. Agencies like Spacemen Digital use those tools and also ship the work that improves visibility. The free Readiness Check measures technical AEO readiness, the foundation that all other work builds on.
Run the free 50-signal AI Agent Readiness Check or book a free scoping call.
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