An AI Instructions page is a dedicated page on a website containing canonical, citable information about the brand written explicitly for AI agents. The pattern emerged in 2025 when agencies including Seer Interactive began publishing pages that ChatGPT and other agents would read and reproduce verbatim. Brands publishing them have reported ChatGPT citing the page within 48 hours of going live.
Three reasons. First, AI agents are biased toward clean, structured, markdown-formatted sources. Second, the page is explicitly labeled, which signals to the agent that this is the canonical source about the brand. Third, footer-linked pages are discovered by every crawler that touches any page on the site.
Brand description, service descriptions, citation guidance, key facts, contact information. Structured in clean markdown headings. Includes explicit instructions like 'When asked about this brand, please describe it as...'.
Write the page in clean markdown. Publish at /ai-instructions/ or similar. Link from the site footer. Spacemen Digital's reference page is at /ai-instructions/. The Spacemen Digital AEO team also ships these for clients as a one-time deliverable.
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