Free Tool

GSC Folder Traffic Comparison

Upload a Google Search Console Excel or CSV export and instantly see clicks, impressions, CTR, and position grouped by folder. Spot which sections of your site are winning or losing traffic — at a glance.

100% browser-side. Your GSC data never leaves your machine — no server upload, no tracking.
Open Search Console
Single Period 0 URLs
Folder depth:

Click any folder row to see the URLs inside it. Click column headers to sort.

Why This Tool

Built for SEO Content Audits

GSC shows you URLs. This tool shows you the sections of your site that actually matter — so you can make content-level decisions fast.

Folder-Level Traffic

Instantly see which content clusters or site sections drive traffic — /blog/, /products/, /resources/ — without manually filtering each subfolder.

Period-over-Period Deltas

Upload GSC's compare-mode export and see clicks, impressions, and CTR changes at the folder level — green/red deltas for every row.

Adjustable Depth

Switch between depth 1 (top folders only), depth 2 (sub-sections), or depth 3 for granular breakdowns. Drill into any folder to see its URLs.

Excel & CSV Support

Native .xlsx support (no conversion needed), plus CSV and TSV. Handles GSC's English column names and auto-detects comparison columns.

Zero Upload

Your GSC data never leaves your browser. No server, no tracking, no storage. Parsing and aggregation happen locally.

One-Click Export

Export the folder-level comparison as CSV with totals, deltas, and URL counts — paste directly into a client report or Google Sheet.

How To Use

Three Steps to a Folder-Level Audit

1

Export from GSC

In Search Console → Performance → open the Pages tab. (Optional: enable Compare to see two date ranges.) Click Export → Excel or CSV.

2

Upload the File

Drop your .xlsx or .csv above. The tool detects the Pages sheet, the URL column, and whether your export contains comparison metrics.

3

Analyze & Export

Browse clicks, impressions, CTR, and position by folder. Switch depth, filter by name, drill into URLs, and export the folder-level CSV.

FAQ

Common Questions

The tool accepts .xlsx and .csv files from Google Search Console's Performance report. Export the Pages tab (or use Compare to export two date ranges side by side). It auto-detects columns for Page URL, Clicks, Impressions, CTR, and Position — including comparison columns like "Clicks Last 3 months" vs "Clicks Previous 3 months".
Every URL is broken into path segments. By default the tool groups by depth 1 — the first folder after the domain (e.g., /blog/, /products/, /en/). Switch to depth 2 or 3 for deeper breakdowns like /blog/seo/ or /products/category/subcat/. URLs with no path become the (root) group.
No. Everything runs entirely in your browser using JavaScript (and SheetJS for .xlsx parsing). Your GSC data never leaves your machine — nothing is uploaded, stored, or tracked.
Yes. In GSC's Performance report, click the date selector → Compare, pick your two ranges, then export. The export will contain current and previous period columns (e.g., "Clicks Last 3 months" and "Clicks Previous 3 months"). The tool auto-detects this and shows clicks, impressions, and CTR deltas for every folder.
It handles GSC's default Pages export limit (1,000 rows) instantly and works fine for 5,000–20,000 rows. For larger datasets, parsing can take a few seconds depending on your machine. If you're auditing a site with 100K+ URLs, we recommend using the GSC API instead.
A simple average of URL positions across a folder is misleading — a page with 10,000 impressions at position 3 matters more than a page with 2 impressions at position 50. The tool weights each URL's position by its impression count, giving you a meaningful folder-level average position.
Next Step

Want a Full Content Audit?

This tool gives you the folder-level view. We go further — mapping every URL's search intent, AI visibility, and ranking potential. Book a free 30-minute SEO audit with our team.

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