Answer Engine Optimization is the practice of optimizing a website's content, structured data and infrastructure so the brand is cited by AI answer engines such as ChatGPT, Claude, Perplexity, Google AI Overviews, Microsoft Copilot and Grok. AEO overlaps significantly with traditional SEO but adds new mechanics including llms.txt files, AI Instructions pages, entity strengthening on Wikipedia and Wikidata, and answer-pattern content engineering.
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