AI Search & Answer Engines

Share of Voice (AEO) SOV

Definition

Share of Voice in an AEO context is the percentage of AI-generated responses in a topic that mention or cite a specific brand. SOV is measured by sampling a representative set of prompts across ChatGPT, Claude, Perplexity, Google AI Overviews and Copilot, then counting brand appearances. It is the primary KPI of AEO programs.

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