Prompt tracking is the systematic monitoring of how a brand appears across a curated set of AI prompts over time. It involves sampling ChatGPT, Claude, Perplexity and other answer engines repeatedly with the same prompts, then logging mentions, citations, sentiment and competitor presence. Prompt tracking is the answer engine equivalent of rank tracking in SEO.
Define a prompt panel that represents real user queries for your category. Schedule daily or weekly sampling across major answer engines. Capture the responses, parse for brand mentions, log to a database. Visualize trends and surface alerts when share of voice drops or competitors gain ground.
100 to 500 prompts covering brand queries, category queries, comparison queries and decision-stage queries. Sampled at least weekly across at least 4 engines (ChatGPT, Claude, Perplexity, Google AI Overviews). Weekly delta reports plus monthly trend reports.
Profound, Otterly.AI and Conductor offer prompt tracking as software. Spacemen Digital offers it as a productized service combined with the execution work that actually moves the numbers.
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