How-To

How to add Organization schema?

Answer

Add one Organization JSON-LD block on the homepage with @id (canonical URL with #organization fragment), name, alternateName, url, logo, description, sameAs (array of authoritative URLs), contactPoint, address and foundingDate. Reference this Organization from every other schema block on the site via {'@id': '...'}.

The sameAs array

List authoritative profile URLs: LinkedIn company page, Wikipedia article if it exists, Wikidata entry, Crunchbase, GitHub organization, X account, Instagram, official directory listings. The more sameAs entries, the stronger the entity signal.

Using @id for the entity graph

Set @id to something like 'https://example.com/#organization'. Every other schema block (Article, WebSite, Service) references this Organization via {'@id': 'https://example.com/#organization'}. The result is a single connected entity graph across the site.

How to validate

Google's Rich Results Test confirms structure. The AI Agent Readiness Check tests for Organization as one of the high-value schema types.

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