JSON-LD is the preferred format for embedding Schema.org structured data on web pages. It is JSON-formatted Linked Data placed inside a script tag in the page head or body. Google, Bing and AI agents prefer JSON-LD over alternative formats (Microdata, RDFa) because it does not require interleaving markup with visible content.
A script tag with type='application/ld+json' containing a JSON object that describes the page. Includes '@context' (always https://schema.org), '@type' (the schema type), and the type-specific properties (name, url, author, datePublished, etc.).
Easier to author and maintain than markup-embedded alternatives. Easier for crawlers to parse. Cleaner to validate. Google's documentation explicitly recommends JSON-LD over Microdata and RDFa.
Generate a JSON-LD block per page type, embed in the head. Validate with Google's Rich Results Test. Spacemen Digital ships JSON-LD blocks directly into client codebases as part of every AEO retainer. Audit your current implementation with the free Readiness Check.
Run the free 50-signal AI Agent Readiness Check or book a free scoping call.
Score my site