Standards & Files

What is Organization schema?

Answer

Organization schema is a Schema.org type that describes a company or institution with structured properties for name, logo, sameAs (links to official profiles across LinkedIn, Wikipedia, Wikidata, GitHub and other channels), contactPoint, address, founder and foundingDate. Strong Organization schema is foundational to AI entity recognition.

Why it matters

AI engines use Organization schema to identify the canonical entity behind a website. sameAs links connect the website's organization to its broader presence (LinkedIn, Wikipedia, Wikidata, Crunchbase). The more sameAs links, the stronger the entity signal.

Critical properties

@id (canonical URL with #organization fragment), name, alternateName, url, logo (Schema.org ImageObject), description, sameAs (array of authoritative URLs), contactPoint, address, foundingDate. The @id pattern lets every other schema block on the site reference this one.

How to ship it

Add one Organization JSON-LD block on the homepage with @id. Reference it from every other schema block via {'@id': '...'}. Spacemen Digital ships Organization schema with full sameAs arrays as part of every retainer.

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