LocalBusiness is a Schema.org type for businesses with a physical location. It includes properties for name, address (PostalAddress), telephone, openingHours, geo (latitude/longitude), priceRange, paymentAccepted, areaServed and review aggregates. LocalBusiness schema is critical for local SEO and for AI agents answering location-based queries.
Any business with a customer-facing physical location: retail stores, restaurants, clinics, law firms with offices, agencies with physical offices, gyms, salons. Pure online businesses should use Organization instead.
Schema.org has dozens of LocalBusiness subtypes: Restaurant, Dentist, AutoRepair, Hotel, RealEstateAgent, Plumber and many more. Use the most specific subtype that applies to get the richest entity recognition.
name, address with full PostalAddress structure, telephone, openingHoursSpecification, geo, priceRange and image. Add aggregateRating with reviewCount and ratingValue from your review platform of choice.
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