Structured data is machine-readable metadata about a page's content, typically expressed in Schema.org vocabulary via JSON-LD. It tells search engines and AI agents exactly what kind of content a page contains (article, product, organization, FAQ) and the key facts about it. Strong structured data is one of the highest-leverage AEO investments.
Rich results in Google (review stars, prices, FAQ accordions, recipe cards). Knowledge Panel data. Improved AI citation accuracy because the model has labeled facts instead of having to extract them from prose. Eligibility for AI Overviews.
Organization with sameAs links. WebSite with SearchAction. Article with full author and date attribution. FAQPage for question-answer content. BreadcrumbList for navigation. Product, LocalBusiness, Service and Person where applicable.
Generate JSON-LD blocks per page type. Validate with Google's Rich Results Test. The free Readiness Check audits high-value schema types. Spacemen Digital ships structured data directly into client codebases.
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