Service schema is a Schema.org type for a service offered by an organization. It includes properties for serviceType, name, description, provider (Organization with @id reference), areaServed (countries or regions), audience and offers. Service schema helps AI agents identify what services your business offers, which is foundational for being cited in service-comparison queries.
Service businesses (agencies, consultancies, B2B SaaS with services, professional services). One Service block per distinct service line (e.g. SEO, AEO, Performance Marketing, Software Development for an agency).
serviceType (a clear service category name), provider with @id linking back to Organization, areaServed array of countries or regions, audience.audienceType (e.g. 'B2B SaaS founders'), and where applicable offers with eligibility region and price.
Use the provider property to reference your Organization via @id ({'@id': 'https://example.com/#organization'}). This connects every Service block to the central entity, strengthening the entity graph.
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